It was shot by Alasdair McLellan at the Bally Foundation’s home for art and culture, Villa Heleneum on Lake Lugano in Switzerland, with the company saying “the brand demonstrates an elegant return to its roots”.
The mood is intended to be “natural, intimate and effortless… signalling a new visual language, seen through the lens of Bellotti”.
It’s all about “reinforcing Bally’s heritage of Swiss luxury, honouring nature and craftsmanship… cementing the brand’s reputation as modern artisans combining archival integrity with innovation”.
As for the images themselves, they comprise a “series of intimate portraits evoking the innocence and purity of youth” and feature a cast of new faces (Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, and Will Woodward) as well as Global Brand Ambassador Roy Wang.
As well as Bellotti’s design direction and McLellan’s photos, art direction is by Christopher Simmonds, with styling by Charlotte Collet.
Source : FN