Food producer KIDO Group Corporation has announced plans to develop an entertainment and e-commerce channel on TikTok to stimulate consumption, promote trade activities on social media and help companies connect with consumers.
It seeks to make Entertainment & E-commerce (E2E) channel, launched late last week, a place to post interesting videos reviewing fashion, food and product experiences.
It will regularly carry entertainment performances and exclusive entertainment videos in co-operation with international and local media and entertainment corporations.
The launch is a response to the boom in social marketing, with combined entertainment-trade activities and live-stream shopping becoming a trend, and consumers preferring to have shopping and entertainment experiences at the same time.
Source : Vietnam News