Skin care brand Dr. Jart+ has onboarded its first-ever global ambassadors, members of K-pop band Enhypen.
The Estée Lauder companies-owned K-beauty brand will debut its partnership with a new campaign called ‘Supercharged repair Cicapair’.
The campaign will show each member of Enhypen trying to solve a unique challenge, tied to a skin care benefit that Dr. Jart+’s Cicapair line can help solve.
Boyband Enhypen is made up of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki, and burst onto the music scene with the mini-album ‘Border : Day One’, in 2020.
Source : CB