The space of new luxury brand ambassadors, especially from K-pop groups, continues as SEVENTEEN’s DK has been announced as Bally’s new global brand ambassador.
By bringing DK into the fold, the Swiss luxury house furthers its roster of multifaceted ambassadors. With the new partnership, DK will star in Bally’s Spring/Summer 2024 campaign alongside other global brand activations. This past February, DK made an exclusive appearance at the house’s Fall/Winter 2023 show. So now the new partnership takes their relationship a step further. “We are proud to welcome the multi-faceted performer DK of the iconic band SEVENTEEN as our latest global brand ambassador,” said Bally CEO, Nicolas Girotto. “His modern sense of style and warm character are perfectly in sync with Bally’s values.”
This past May, Bally announced its new creative director, Simone Bellotti, following the departure of Rhugi Villanseñor. Bellotti is set to reveal his debut collection in the role this month at Milan Fashion Week. With his first collection and the new partnership with DK, Bally is in a period of new changes, which will undeniably bring a new air to the Swiss house.
Source : Hypebeast
