Billed as ‘2022’s biggest selling British female artist’, Burns links up with Clarks to promote the still-new Torhill ankle boot for a collection that channels “the legendary cool of the Clarks Wallabee mixed with chunky, ‘90s-inspired Big Gripper soles to create new icons for the future”.
Having gone from busking on London’s Southbank to mastering TikTok in lockdown, singing a mix of her favourite covers and original music, she rapidly amassed around half a million followers in just three months and now has over 1.3 million followers on the platform.
Burns said of the Clarks Torhill: “My sense of style is really important to me and a true form of expression. I’ve always connected with gender-neutral clothes, and I think that’s why I love Clarks so much – they have that everyday comfort feel but with an iconic vibe. They’ve always been a staple in my wardrobe and out on tour.”
While maintaining links to its heritage, Clarks has been very busy living up to its ‘never standing still’ outlook in the last 12 months with collaborations to appeal to the more youthful fashion-conscious customer.
This includes heritage urban subculture brand Slam Jam teaming up with Clarks Originals to rework the Wallabee shoe’s style; a tie-up with retail fashion giant Zara updating some of its classic designs, including the Wallabee and Desert Boot; and a further collaboration with acclaimed designer Salehe Bembury to reinvent the brand’s Clarks Lugger under the Clarks Original banner.
Source : Fashion