The Coca-Cola company has appointed influencer, actor and model Win Metawin as its first ASEAN brand ambassador for its “A Recipe for Magic” campaign to celebrate the human connections made when food is shared around a table.
Based in Thailand and a self-professed foodie, Metawin will collaborate with the beverage brand to unveil his own “Recipe for Magic” through a series of activities that include film, media engagements, social media activations and interactions.
The campaign aims to remind people to not only savour their meals and drinks but to also create magical moments and unforgettable memories with family and friends during their dining experiences, according to a statement by the brand.
“Meals hold a significant place in my heart. Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table,” said Metawin.
“It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me,” he continued.
Coca-Cola’s “A Recipe for Magic” campaign will be released across Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia and Singapore markets.
Source : Marketing Interactive